The start-up didn't take off, despite its good intentions. To make it worse, they needed money when the recession struck in 2008, and without a business plan What Harry Potter House Are You, The Point was in trouble. The team would usually use the website to unite people around a cause, but this time they decided to try something different, at Lefkofsky's prodding. What if their purpose was to save money this time?
Born out of financial hardship, the latest concept was to get twenty individuals to purchase the same product and try to get a collective discount Pokemon Quiz. While this idea had been implemented in the original business plan, Mason and the other team members shot it down when Lefkofsky brought it up again more than a year later.
Lefkofksy wouldn't let it go this time. In late 2008, when the economy started to spiral downward and the company was pressured to lay off employees Star Wars Quiz, they realized it was time for a change. "There was this pressure from the crash of the market[and] looking at our burn rate and sales, it was time for us to do something to scratch the itch," Business Insider told a source from the group.
